Senior UX Strategist + Designer
The Client

CapsBot

Content Strategy, Copywriting, Information Architecture, Social Media

Monumental Sports tapped us to develop a Facebook Messenger Bot for the Washington Capitals and Wizards.

The Client

The Client

Monumental Sports, Washington Capitals

THE GOAL

THE GOAL

Create a simple way for fans to stay engaged with the team in and out of the arena using Facebook Messenger.

THE PROCESS

THE PROCESS

2017 marked the start of the CapsBot's second season, so naturally the project kicked off with a content audit of 2016’s performance. Findings informed the v2 strategy, feature prioritization, and user flows.

THE OUTCOME

THE OUTCOME

The 2017 Bot introduced several new features to enhance the user experience, like live scores and subscriptions. The Bot has continued to be used throughout the 2017-2018 season. 

SKILLS USED

SKILLS USED

Planning for 35+ unique Bot interactions called for a seamless connection between the copywriting and Information Architecture, both which were dependent on a robust content audit and research.