Senior UX Strategist + Designer
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Service Year Campaign

Content Strategy, Copywriting, Social Media

The Client

Service Year Alliance

the goal

the goal

Introduce the Service Year brand on social media, and connect with prospective members.

The Process

The Process

Every piece of social content was designed around answering a unique question for fans in an effort to communicate the value and impact of a Service Year. 

The outcome

The outcome

In addition to social media content, Service Year needed a way to summarize their experience in a single sentence. At the end of the campaign, the combination of these efforts led to a 400% increase in Facebook fans, and accounted for 74% of user registrations during the 4-month timeframe. 

Skills Used

Skills Used

This campaign called for a significant amount of research and planning, and culminated in a comprehensive content strategy document.