Senior Content + UX Strategist
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Little Remedies Campaign

Content Strategy, Copywriting, Social Media

The Client

Little Remedies of Prestige Brands

The Goal

The Goal

Highlight #LittleWins every parent can relate to in an effort to drive engagement and coupon downloads.

The Process

The Process

Little Remedies' social media comments were scoured for insight into which grown-up activities and parenting victories mattered most to fans. Those findings informed the strategy behind the #LittleWins content, videos, and web experience. 

The Outcome

The Outcome

#LittleWins video content yielded upwards of 880K views, and attracted over 1K sweepstakes entries. Due to strategic audience planning and tailored messaging, the #LittleWins CPR was significantly lower than always-on content. 

Skills Used

Skills Used

The #LittleWins team was lean, allowing me to wear many hats. My responsibilities included branding, content strategy, script writing, UI copywriting, CMS management, and some wireframing support.