The Kroger Co.
Kroger's goal for their social media content strategy was simple: engage and entertain our online community.
Publishing engaging, shareable content on a daily basis for 4 years required non-stop planning, creativity, and reflection.
Monthly reports revealed regular opportunities for content optimization, which meant the content strategy was always evolving.
From crafting campaign strategies to building audience personas, no two days working on Kroger were the same.