Senior Content + UX Strategist
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Kroger Social Media AOR

Content Strategy, Copywriting, Social Media

the client

The Kroger Co.

the goal

the goal

Kroger's goal for their social media content strategy was simple: engage and entertain our online community.

The Process

The Process

Publishing engaging, shareable content on a daily basis for 4 years required non-stop planning, creativity, and reflection.

The Outcome

The Outcome

Monthly reports revealed regular opportunities for content optimization, which meant the content strategy was always evolving.

Skills Used

Skills Used

From crafting campaign strategies to building audience personas, no two days working on Kroger were the same.