Senior Content + UX Strategist


b. 1986, HK.



Allow me to introduce myself.



Content Strategy
Information Architecture
Research & Discovery
Social Media
Usability Testing
UX Design
+ more

Senior Content + UX Strategist

Hi! I'm Kim—Texas transplant turned Washington, D.C. enthusiast. While my current focus is on UX and content strategy, my background is rooted in interior and graphic design. Monday-Friday you can find me trying to keep up with my smarty-pants coworkers at ISL. Over the years I've been lucky enough to work with clients like Kroger, Jiffy Lube, Capital One, and International Rescue Committee. I take great pride in my ability to uncover insights that drive user-centric strategies, and nerd out on consumer trends and usability testing tools on a regular basis.

Outside of the office I'm either asking a stranger to pet their dog or planning my next trip. Traveling provides me with invaluable fulfillment, inspiration, and perspective, which makes visiting new places an ever-present priority. My favorite places in the world include Cinque Terre, London, Peru, Nashville, and most recently Southern California.